Over the years, SEO has become more sophisticated, incorporating user experience, mobile optimization, and content quality as key ranking factors. Ranking is the process of determining the order in which web pages are displayed in search engine results pages (SERPs). Search engines use complex algorithms to evaluate various factors, such as keyword relevance, content quality, user experience, and technical optimization, to determine a web page’s ranking. These algorithms are constantly evolving, incorporating techniques like machine learning and natural language processing to improve the accuracy and relevance of search results. A well-optimized website that meets these criteria is more likely to rank higher, attracting more organic traffic.

• It may also be useful to check your content against other pages ranking for your chosen keyword.
• Off-page SEO covers the efforts taken outside your website to improve its rankings in search results.
• Although SEO fundamentals don’t change too frequently, the practices and processes keep evolving constantly.

SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Search Engine Optimization (SEO) helps your website appear higher in search results, increasing the chances of people finding your site. It involves various practices that make your content more visible to search engines like Google.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back. We recently used the Broken Link Building approach to build some really nice backlinks to Exploding Topics. This email lets the person know that you have a post coming out (or that just came out) on a topic that they’re interested in. And instead of shoving a link in their face, you ask them if they’d like to see it. First, find someone that’s legit interested in your content’s topic.

Backlink analysis tools

You may find BHS Links it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery.

Local content strategy

Broken links can occur due to changes in URL, removal of content, typographical errors, server issues, or other factors, disrupting the seamless navigation of users through a website. Addressing broken links is crucial for maintaining a positive user experience and preserving the integrity of a website’s navigation structure. Additionally, search engines take into account the presence of broken links when assessing the overall health and relevance of a website for search rankings. Internal linking plays a crucial role in technical SEO by establishing a clear hierarchy and structure within your website. Strategic use of internal links helps search engines understand the relationships between different pages, distribute PageRank and improve the overall user experience.