Use the Keyword Lists feature to create and save lists of keywords for further research. Add in your own relevance score for each keyword to further customize your list. Use the Rank Check feature to see if you are ranking on the first page for the keywords in your list. The links of highest quality have relevant keywords in the anchor text and come from trustworthy websites. But again, there are no hard and fast rules on how Google evaluates backlinks.

Together, these features orient your page in the larger scheme of things. Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. Finding people to pitch your website to can also take up a lot of your time. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.

• Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts.
• And it’s no coincidence—it consistently earns a top spot on nearly every “best SEO tools” roundup.
• We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge.
• They have their own advanced algorithms, which do a good job of humanising your content without disrupting the flow or changing the meaning.
• By analyzing vast amounts of data, AI can help us personalize our content for readers and predict near-future search trends with unprecedented accuracy.

On Page SEO Checker

Authority Labs is another handy SEO tool with a super-easy user-friendly interface. You can easily set up multiple sites SEO Anomaly with Authority Labs and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser-target your audience.

With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize. It’s really helpful if you regularly write content briefs for others to complete. Like any generative AI content tool, double-check the output and add your own voice.

Ahrefs WordPress SEO Plugin

I can see everything I need to know about ALL of my sites right away. It has a clean, easy-to-use interface, and my main use case is the Content Explorer for finding content ideas. Let’s say you’re in the travel industry and want to analyze Sandals.com.

Are SEO tools worth it?

This tool from TameTheBots helps you uncover potential SEO opportunities by identifying where you might be losing visibility in search results. More advanced users can learn how to use CASE statements for better Data Studio segments here. Google Analytics 4 is one of the best free SEO tools that every digital marketer should be using.