Businesses like seeing fast results and one mistake marketers make when getting into content marketing is expecting results too quickly. The Moz tool offers many of the same features as Ahrefs but according to some reviews of both products Moz is more appropriate for individuals or small businesses. On the other hand, most large marketing agencies will use Ahrefs. The Google Keyword Planner is a free tool that can give you some insight into effective keywords for your industry. The Google Search BHS Links Console can also be used to explore new keywords.

SEO tools

And makes it easier for search engines to discover, understand, and store your content. Google and other search engines constantly adjust their search engine algorithms, SERP formats, and ranking factors. Stay up to date by reading SEO-focused blog content and articles in trade publications and blogs, like Exploding Topics and Search Engine Journal. Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results.

Helpful guidelines

Where you rank on SERP matters; the first organic (unpaid) search result on Google receives 27.6 percent of clicks, according to Backlinko 1. A significant decline in clicks occurs for results on the second page, meaning that appearing on the first page garners more visibility. When you’ve optimized your website or e-commerce store, visitors are more likely to enjoy their experience. The table below shows the SEO strategy and its effect on user experience. Keep in mind, the above list of sub-buckets just gives a glimpse of the available ranking factors.

• Use a free third-party tool like Yoast SEO to speed up (and even automate the process).
• This aligns our strategy with the revenue your campaigns create allowing for transparency and accountability for the investment you’ve made.
• You will know how to optimize website elements with sitemaps, storing, processing, indexing, and ranking.
• Remember that search engines don’t read a page like a human, so they look for signals to determine what a page is about.
• In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources.
• By default, all pages are assumed to have the “follow” attribute.

With an idea of the keywords and content types gaining higher rankings online, you can implement SEO techniques to start improving your website. The search engine results pages (SERPs) yield valuable information that helps you learn how to rank for particular keywords. Search for your keywords from the list you made during keyword research to see what appears on the first page. If you’re new to SEO,  you may wonder how to create an SEO strategy. Here’s a step-by-step process to follow as you seek to improve organic traffic.

Which will really help you dive into the different aspects of SEO and how to tackle them. The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. A number that has only gone up (and significantly) since 1998.