For example, this list of content marketing tools has an eye-catching title. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others. Manual penalties result from a human reviewer at a search engine determining that a portion of your site does not comply with their quality guidelines.

Indexing: How search engines store content

…and you’ll get a score along with a list of detailed SEO Anomaly recommendations. This step is all about making sure your content is easy for people to read, skim and consume. And I quickly noticed that most of the content on the first page were guides. Back in the day I’d write content that I THOUGHT would rank on the first page of Google. And you’ll quickly get an idea of what “high” and “low” is for your industry.

Add Some (Positive) Emotion to Your Title Tags

• PAA is a Google SERP feature that shows searchers additional questions related to their original search query.
• Featured lets you reply to questions from trusted publications.
• SEO services often include keyword and competitor research, developing an SEO strategy, implementing that strategy, and reporting results.
• Managing SEO at scale requires more than just research and optimization tools.

External links, or backlinks, are when other sites link to your site. This is an important SEO tactic as it drives up the authority of your site. When an important webpage references your content, it sends a signal to Google that your pages are a good source of information. External links also help your pages gain exposure, allowing more potential users to reach them and learn about your product or service.

Measuring & Analyzing Performance

Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. In addition, you’ll examine how AI is reshaping SEO—from content generation to algorithm updates—and how to adapt your strategy accordingly. Helpful to understand when you’re talking to a client about their current rankings and presenting a strategy for broadening their visibility. A keyword strategy is a plan you create upon the findings of your keyword research.

As a result, a well-constructed off-page SEO strategy can help your website increase its page authority and rank better on search results. For instance, well-structured internal links on your pages make it easier for web crawlers to hop from one page to another. It allows them to explore your website in-depth and index more of your content. Optimizing your landing pages with keywords can improve your Google’s Quality Score and increase your site’s visibility. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go.

Search Engine Optimization (SEO) tools are designed to improve the ranking of your website in the search engine ranking pages (SERP). These tools provide valuable SEO insights to your website and help you identify the best strategies to enhance the website’s ranking. Some popular SEO tools that you can use for your website are Google Analytics, SEMrush, Ahref, MOZ, Google Search Console, and SE Ranking. Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites. Additionally, links can also add value by connecting users (and Google) to another resource that corroborates what you’re writing about.