All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content. It’s just another small way to help Google better understand what the topical focus of your page is. It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors.

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Schema markup provides a way to semantically structure portions of your text in a manner that explicitly define relationship between terms. Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together. For example, list items can be considered equally distant to one another, and “the title of a document may be considered to be close to every other term in document”. Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page. Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus.

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• PageSpeed Insights will provide you with customized recommendations for speeding up your site.
• When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword.
• How you structure your website can help Google and other search engines easily crawl the pages and page content.
• It’s best to use a clear and concise title to attract your audience.
• Her biggest passion after SEO is traveling and riding a motorcycle.

Rich snippets are enhanced search results that provide additional information beyond the typical meta description. I recommend doing an SEO audit on your site to find pages that don’t have a meta SEO Anomaly description. External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content.

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Search engines like Google can penalize your website for keyword stuffing. Entity salience goes beyond traditional keyword techniques, like TF-IDF, for finding relevant terms in a document by leveraging known relationships between entities. An entity is anything in the document that is distinct and well defined.

When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site. If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword. Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site.

But they can harm your website’s overall SEO and Google performance eventually if not addressed properly. These statistics give us a good idea of where SEO is headed in the coming months and years. Let’s start with some stats that prove SEO is still a robust marketing channel.