Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for “daisies” and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. Many people search visually, and images can be how people find your website for the first time.

¿Deberías dejar tu estrategia SEO en manos de terceros?

In other words, keyword research shows you what users are actually searching for. So you can create content that answers their queries and attracts them to your site. Keyword research is the process of identifying terms your potential customers use when searching for topics related to your brand, products, or services. A sitemap is like a table of contents for your website that search engines can easily understand.

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?

Plus, publishing different types of helpful content helps you rank for a wider variety of keywords. Publishing helpful content that’s specific to your target audience is one of the best SEO practices because it can make Google perceive your website as more authoritative and useful. The best kinds of backlinks come from reputable and related websites/webpages. So, focus on trying to acquire links from authoritative sites in your niche or a closely related niche.

Your goal with SEO is to influence search engines to ‘trust’ your website, and knowing how they actually rank websites will help you make better decisions. Build Credibility With Users – Users trust search engines, and having a presence in the top positions for the keywords the user is searching increases the website’s trust. Enhance User Experience (UX) – SEO is not only about search engines but good SEO practices improve the user experience and usability of a website. In this post, you’ll learn what SEO is, how it works, and why it’s an important digital marketing process for the success of online businesses.

Christopher explains that local service ads (or LSAs) are one of these features. This SEO Anomaly ad format is exclusive to local businesses in fields such as plumbing, law, dentistry, preschools, childcare, and massage, to name a few. A backlink, also called an inbound link, is when another website links back to your website or blog content.

• In fact, the vast majority of sites listed in our results are found and added automatically as we crawl the web.
• You’ll just start Googling websites that may be interested in your content and start asking each one if they would be willing to let you write a guest post.
• The comments you make on social networks, the pages you visit, or the files you download.
• When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for.
• The accompanying screenshot highlights how our strategic GBP optimization, regular updates, and targeted backlink strategy have propelled Pape-Dawson to consistently dominate the local map pack.

So the best way to find keywords is with a keyword research tool like Ahrefs’ Keywords Explorer. To use it, enter one or a few broad topics related to your industry, hit search, then go to one of the keyword ideas reports. You’ll see the keywords’ monthly search volumes and a few other SEO metrics. In 2018, Google moved to mobile-first indexing, which means the search engine uses mobile versions of your site to rank your sites in their results. The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms.